Search Engine Marketing (SEM)

To encompass both Search Engine Optimization and paid search activities, once an umbrella term was introduced named “Search Engine Marketing” abbreviated as SEM. But over time, industry has adopted referring the SEM acronym solely to paid search.

SEM or Paid Search is referred to as paid listings in Search Engine Land with the longer term search marketing used to encompass both SEO and SEM. Some commonly used terms to refer to SEM activities are listed below:

  • Paid Search Ads
  • Paid Search Advertising
  • PPC (Pay-Per-Click) or CPC (Cost-Per-Click)
  • CPM (Cost-Per-thousand Impressions )

What is SEM ?

SEM in simple words is a form of internet marketing that involves the promotion of websites  with a motive to get more visibility in search engines through optimization as well as by either getting more free traffic (SEO) or by paid traffic (paid search advertising).

Paid Search Advertising or PSA is a method of placing online advertisements by buying advertising space in the search engine results. So, instead of trying for higher ranking and getting free traffic, you pay for appearing in front of the searches.

Google Adwords is the most well-known advertising agency for PSA and is widely used in a company’s SEO and SEM process. Through Google Adwords, you can get your ads appearing in the google search results and you pay only for the clicks on your ads. Due to this the whole process is called Pay-Per-Click or PPC. Other search engines like Bing, Yahoo too have similar system but are not successful or widely known as Google Adwords.

Why Google AdWords?

Attract more customers

Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.

Advertise locally or globally

Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or store.

Reach the right people at the right time

Your business gets found by people on Google precisely when they’re searching for the things that you offer.

If you need us, we’re here

Google AdWords lets you manage your campaign by yourself, or call us for free phone support at +977-9849547535



PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

google-adsense-cpcCost-per-click (CPC)

The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they’re advertising.

display-adsDisplay Advertising

Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.