Social Media Optimization is the use of social media channels for marketing businesses and websites since social media channels are very popular and usable among masses due to which SMO has become an effective technique to get visibility and popularity in market. The main reason of SMO is to optimize a website along with its services and products on these leading social media channels. The SMO experts do everything needed to universalize the websites in social media websites like creating company profile and launching their fan pages on these channels.
SMO aims in increasing visibility of the links of the targeted websites on these channels. The SMO experts do their best to make subscribers either like those pages or share them through their own user profiles. Each like and share increase the number of links of the websites that work as the backlinks to the main website. These backlinks are very strong, and contribute a lot for popularizing the websites on the social media channels.